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Newswire

Newswire
Formerly Newswire / AccessWire

Overview

What is Newswire?

ACCESS Newswire is a press release distribution platform that helps clients increase their online visibility and web presence. It provides premier syndication to leading news outlets. The solution aims to empower clients with a variety of solutions to suit any…

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Recent Reviews

TrustRadius Insights

Newswire is a versatile platform that has been utilized by a wide range of users to effectively distribute press releases and share …
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A fair assessment.

7 out of 10
September 28, 2022
Incentivized
We use it for clients that want to increase the visibility of an event, product, or service. In some cases, we look at it as a basis to …
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Newswire review.

8 out of 10
September 27, 2022
Incentivized
We use Newswire when we have specific announcements that we deem worthy of the effort and expense of drafting and publishing a press …
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Newswire SMB

7 out of 10
September 09, 2022
Incentivized
We use Newswire to launch press releases and create trustworthy source points for our clients to learn more about our company. It’s great …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Newswire Digital

$299

Cloud
single PR

Newswire Digital Plus

$549

Cloud
single PR

Newswire State

$599

Cloud
single PR

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.newswire.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $299 per month
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Product Demos

NYTimes NewsWire App Demo

YouTube
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Product Details

What is Newswire?

ACCESS Newswire is a technology company that delivers press release distribution, earned media outreach, SEO traffic, and engaging sales prospects through campaign automation to help businesses land impactful media coverage, drive website traffic and grow brand awareness. Through its technology and its commitment to customer satisfaction, Newswire aims to provide true value for businesses.

ACCESS Newswire provides the Media Advantage Plan (MAP) that provides press release campaign automation that delivers press releases, media outreach, and targeted commercial marketing. All of these elements work together to help customers compete for the mindshare and market share needed to accelerate sales. MAP clients have direct access to Newswire experts that customize a media and marketing communications plan and platform, in order to ensure timely campaign production, and in a cost-effective manner.

ACCESS Newswire is formed following the acquisition of Newswire.com by Issuer Direct in late 2022.

Newswire Screenshots

Screenshot of Newswire DashboardScreenshot of Press Writing

Newswire Video

Newswire.com - How it Works

Newswire Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

ACCESS Newswire is a press release distribution platform that helps clients increase their online visibility and web presence. It provides premier syndication to leading news outlets. The solution aims to empower clients with a variety of solutions to suit any budget.

Newswire starts at $299.

Cision Communications Cloud, PR Newswire, and Business Wire are common alternatives for Newswire.

Reviewers rate Support Rating and Implementation Rating highest, with a score of 8.9.

The most common users of Newswire are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(160)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Newswire is a versatile platform that has been utilized by a wide range of users to effectively distribute press releases and share important news. Users have found success in using Newswire to reach new clients and achieve their outcome goals for marketing messages about new book and show launches. The platform has also been highly recommended for major news releases, thanks to its user-friendly interface and productive review process for publishing press releases. Many customers have praised Newswire for its excellent customer support and seamless news distribution, making it a valuable resource for startups with limited PR resources to share the latest news about their business and reach a wider audience. Additionally, Newswire has proven effective in enhancing brand visibility and SEO through high-impact news announcements, while also providing link juice for improved search engine rankings. The platform's ability to target specific industries and distribute press releases to targeted media outlets has made it a preferred choice among organizations aiming to increase market exposure. Not only does Newswire offer an easy-to-use solution for distributing press releases, but it has also been instrumental in legitimizing news, implementing PR strategies, and supporting the growth of businesses by generating media coverage and improving brand reputation. Overall, Newswire is a reliable and cost-effective option for promoting products, sharing company updates, reaching new audiences, and establishing social proof for businesses of all sizes.

Ease of Use: Many users have found the platform to be easy to use and navigate, making it a user-friendly option for distributing press releases and promoting products. Some users specifically mentioned that the interface is intuitive and has a short learning curve.

Customer Service: The customer service provided by the platform has received positive feedback from users. Several users praised the helpfulness and responsiveness of the support team, highlighting their timely assistance in resolving issues or answering queries.

Distribution Options: Users appreciate the wide range of distribution options offered by the platform. They find the distribution levels and options to be very good, allowing them to effectively reach both local and large news outlets. Additionally, users value the ability to target specific audiences using various targeting options provided by the platform.

Cons:

  1. Limited customization options: Many users have expressed dissatisfaction with the limited range of customization options available in the product. They feel that having more flexibility to tailor the product to their specific needs would greatly enhance their experience.
  2. Steep learning curve: A significant number of reviewers have mentioned that they found the product to have a steep learning curve. They feel that it requires a substantial amount of time and effort to fully understand and effectively utilize all its features.
  3. Technical issues: Some users have reported experiencing technical problems with the product, such as frequent crashes or slow performance. These issues have had a negative impact on their overall user experience.

Users recommend Newswire for its cost-effectiveness and solid reach for press releases. They suggest purchasing the bundles for the best deal and noting the yearly membership fee to avoid unexpected charges. Users also recommend establishing a connection with the service as soon as possible. Additionally, users suggest using Newswire for press release distribution needs and targeting local state media outlets for improved coverage. They consider Newswire to be excellent for PR with good distribution. The ease of use and budget-friendly pricing of Newswire are particularly appreciated, especially by non-profits seeking affordable press release distribution. Users recommend exploring additional features of Newswire such as the Media Database, Media Watch, Media Room, and Analytics. Furthermore, it is suggested to combine Newswire with a PR strategy to achieve better results and to handle media relations independently. Some users recommend trying Newswire for affordable and effective press release distribution and conducting research to select the most suitable distribution system, with Newswire being a strong option. Others suggest negotiating a bulk plan with the Newswire team for account management and utilizing Newswire for affordable targeting of local clients. Finally, users advise expanding the list of outlets or broadening the reach to enhance the impact of press releases.

Attribute Ratings

Reviews

(1-25 of 40)
Companies can't remove reviews or game the system. Here's why
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Newswire as a press release distribution platform. It is easy to use and allows us to quickly and effectively distribute and promote our press releases to the right target markets. Pricing and coverage of the platform is fair and falls with our budget compared to many of the other distribution platforms.
  • Easy to navigate user interface
  • Fair and competitive pricing
  • Good coverage and distribution options
  • Advanced analytics and reporting
  • Analytics API and syndication - other than Google Analytics
  • Content API
Easy to use platform with distribution options that meet each specific campaign goal.
September 27, 2022

Newswire review.

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Newswire when we have specific announcements that we deem worthy of the effort and expense of drafting and publishing a press release. A wire service solves a few problems: 1. Promotion. 2. SEO. 3. Light fact-checking. 4. 3rd-party validation. Our use case is very typical; we will identify a newsworthy story, draft a press release, spend a week circulating under embargo, and publish via Newswire and our own channels on the day of release.
  • Simple yet robust user interface - I don't have to learn new software.
  • Professional web-based press release design.
  • Solid SEO - Newswire + company + topic usually surfaces link at top of search.
  • A clearer view of where release is published and promoted.
  • Better upsell for Newswire to act as PR agency to pre-promote release.
  • List all places the client should also promote the release.
Whilst I think that there is a lot of room for improvement, considering the price, I believe that Newswire is the best value for money. The cheaper options are not quite as intuitive or robust, and the more expensive options do not justify the additional cost. This is why I would recommend Newswire.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Newswire very strategically as we only have a few meaningful times where we need to get big important updates out to the world. We are very happy that when we need to get something on the wire, Newswire does a great job of getting the message out far and wide. We end up with hundreds of pickups and impressions in the high millions. The process of generating the content is pretty helpful, too, and ensuring we hit our target audience is important.
  • Media monitoring and analytics.
  • Content generation.
  • Getting the message out to a wide targeted audience.
  • General support is amazing too.
  • This is an industry-wide issue, but impressions can be hard to use as a metric.
  • Copywriting is hard, so I don't expect miracles, but this is always a great place to invest.
  • Improved click rates.
I really don't see how any platform can outperform Newswire, so I am very happy with them. I would highly recommend them since they make this process quite easy and manageable. If you're in need of PR, this is a good starting point.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have used Newswire for our Marketing department to announce leading certification achievements, product launches, and key hires. This has proven to be the most effective when we are trying to get information out to individuals that do not follow us on LinkedIn, and we feel this information would be beneficial to them.
  • Diverse publication reach.
  • The UI is extremely easy to navigate.
  • For the products we have used, the pricing is reasonable and within our budget.
  • I have not noticed anything that needs improvement.
Newswire is well suited to target key publications that correlate with our industry, and when we are issuing press releases, it has always been easy to navigate. I do not think we would use Newswire for announcements that we don't feel would gain new customers. For those smaller announcements, we use our Company LinkedIn page.
Dave Deasy | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use it to syndicate our press releases globally to targeted media outlets and websites. We want to increase our awareness with these publications with the goal of securing media coverage. We also want to increase our Search Engine Optimization (SEO) for targeted keywords.
  • Good list of media outlets.
  • Press release review to check for any typos.
  • Good workflow to manage the process from end to end.
  • No specific missing features.
  • Lower prices is always helpful.
  • The packages are not as easy to differentiate as they could be - maybe a side-by-side comparison table.
A great solution to help amplify your important company news.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Good solution for releasing News and Press Releases
  • Press Release Distribution
  • Wide range of media outlets covered
  • Multiple options to choose from
  • Prices could be more competitive
  • Could have more coverage for the Middle East
  • No Specific package for the MENA region. Forced to choose GLOBAL, even if you want only MENA region coverage, making it unnecessarily expensive
The choice of Newswire packages and services are well Suited for coverage for the Americas, Europe and Asia. However, if you need something for the MENA region or for the Middle East, it may not be worth the money, depending on the exact needs.
Tim Gilbert | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Newswire is an effective, dependable platform. Options for influencer reach and other earned media are strong and reasonably priced. Using it with multiple clients, the reporting reflects strong, timely distribution and placements. We're very happy with the platform.
  • Strong, fast reach and placements
  • Very good standard reporting
  • Very good options for influencers and editorial segments
Strong range of placement by industries and segments
Franki Chamaki | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Newswire allowed us to promote and reach new audiences when we issued our media release, including announcing our Series A and B capital injections. We also issue releases on new appointments. Newswire was easy to use, select audience and add on packages, scheduled, and it's live with reporting. This has been a good and quick way to issues important company news.
  • user interface
  • scheduling
  • support
  • Searchable function
  • clear pricing
  • narrow audience
Newswire has been good complementary service as part of the marketing channel mix. Easy to use and publish news that matter to our stakeholders. We recently issued a business retail award, and Newswire enabled us to track the news item easily. It would be good to narrow the audience to targets that matter to use
August 25, 2022

Newswire review

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use newswire for making press announcements and distributing them across relevant media channels. Press announcements and distribution include information related to partnerships, customer acquisition, product launches, leadership changes, and more. Newswire helps us generate buzz and enhance our reach to our target audience in the United States in the healthcare industry through targeted media outreach and coverage
  • Wide coverage across credible media channels/publications
  • Content proofing and review
  • Quick turnaround to publish post review
  • Targeted reach in select geographies and publications / based on keywords (on paid basis)
  • Improving targeting on publications based on keywords and target audience
  • Reporting is limited to reach. Engagement and traffic generated can also be included in the dashboard
  • Some selected features like adding more images are charged extra/ premium which can be avoided
Newswire is extremely useful to distribute press announcements without hiring an agency or dedicated manpower to manage media outreach and communications. It helps get coverage and build awareness across all geographies/countries and industries and track the outcome without any heavy lifting. The content review process is very quick and easy and the portal is very easy to use.
August 24, 2022

Easy Press Releases

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Newswire to get out press releases quickly, easily, efficiently, and efficaciously. The format is simple and easy to understand. The pricing is clear and the reporting makes sense. Press releases are reviewed quickly and if rejected, clear guidance is given as to the problem with the release.
  • Clean Interface.
  • Clear Reporting.
  • Concise Communication.
  • Price.
We use Newswire to publish updates that make sense to publish that are not sensitive topics. Things like staff changes and awards won. We would want to reach out to a specific reporter or editor if we felt like there was a news story that needed to be run with more context or background so that the reporter got the full picture.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have used Newswire several times over the last 2 years for our press release publishing needs. It has helped us to gain exposure and traffic to our articles and news releases.
  • Advertising on Other Platforms
  • Exposure Page on the Newswire Platform
  • Great Formatting of Publishing
  • Images can be hard to figure out
Newswire is a great tool for publishing news releases. You have the option to add images, tags and other things to the post. It was an obvious choice for us as we were able to gain exposure from other news networks once published. We are a professional services firm, so in my opinion it may be less appropriate for consumer brands.
August 18, 2022

Experience was Decent

Score 3 out of 10
Vetted Review
Verified User
Incentivized
We used Newswire for one Press Release Distribution project at the beginning of 2022 announcing a fundraising round. We selected Newswire due to its reach and ability to get into various publications which is something we would not have been able to do. The pricing was also reasonable in comparison to some other vendors we had evaluated.
  • Communication via video calls and emails. They were responsive to any questions we had.
  • Provided all the information we needed to make the decision to move forward. They had the materials around what publications and news outlets they could get into for us.
  • Copywriting. Considering this was a service offered, we had higher hopes on the copy side of things. We originally provided them with our general idea/tone of voice for this press release along with a first draft. But when we got their draft back... it was just a little bland, some information incorrect, and we basically had to rewrite it.
  • The analytics front - we really didn't get any value from this side of things after the launch of the press release.
It may have just been our experience, but if you're looking for advanced copywriting skills you might have to look elsewhere. Again, it could have just been the specific one we worked with, but that was our experience. Newswire created more work on our end to have to rewrite the press release.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I love to use Newswire for our client press releases! It’s an easy way to submit to hundreds of media outlets with just the click of a button. The process is super simple and can be used by everyone from entry-level to c-suite personnel. I highly recommend this to anyone who wants to get their brand message out and create more buzz!
  • Easy to use
  • Time efficient
  • Cost effective
  • None
Newswire is perfect for company announcements, upcoming events, important milestones, and exciting news within your industry!
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Newswire is simple to use, with a quality editorial process, and it gives us the reach our company needs to the audiences that need it most. I'm very happy with Newswire. As far as cons, I didn't see much value in the add-on pitch campaigns. The add-on cost is significant and didn't materialize into anything significant.
  • Targeted reach
  • Easy to use
  • Great editorial team
  • Fast approvals
  • Pitch campaigns aren't worth it--didn't materialize into PR
  • Targeting regions could be improved and more specific
  • Pricing for region targeting could be more equitable
Newswire is well suited for press releases and gaining necessary PR for corporate news, sharing company announcements, and getting your brand message in front of decision-makers. One thing that is great about the platform is the speed of publication. The approval process is very quick and that is important for busy professionals like myself working in the public relations space.
July 27, 2022

Loyal to Newswire

Score 8 out of 10
Vetted Review
Verified User
Incentivized
As the Director of Communications for a travel company with a focus on real estate, hospitality, and luxury vacation home exchange services, I use Newswire to send press releases announcing recent partnerships, new properties, and other related content within the travel industry.
  • Easy to use platform
  • Wide distribution
  • Add on services including particular industries to target
  • Added words that exceed a certain amount are way too expensive
  • Easier to read and understand the analytics
  • Too many people reach out to me - I would like to have one person who I can reach out to if need be rather than getting emailed/called on a weekly basis
As mentioned, I use Newswire to distribute our press releases. Newswire is well suited for us when sending press releases because it is an easy-to-use platform, it allows me to select a specific industry to target, and I have the ability to add other services based on each individual release. We are a small company, so the number of press releases we send is fewer than most - but hopefully, in the future, our company will grow, and we will be able to utilize Newswire more frequently.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Newswire to distribute news releases with the objective of increasing awareness of our organization. For most releases, we use Newswire to try and reach a global audience.
  • System is easy to use
  • Has global reach
  • Good reporting capabilities
  • The approval process for releases regarding partnerships was cumbersome. Many of our partners had issues with the legal documents Newswire provided for them to sign
  • There is a lot of add-on options when submitting a release - all at additional costs, however, it is not easy to understand the potential ROI from these extras.
Newswire provides us relatively good reach in terms of distribution internationally. The industry distribution resulted in us getting several requests for information and interviews.
Matthew Gan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Newswire for press release and owned media distribution. Having a dedicated account manager is CRUCIAL and this is the first company we've used who gave us a point of contact to be our resource and advocate. Our account manager has been extremely responsive and knowledgeable about what distribution channels would help us achieve our unique goals for the specific month's release. With prior companies we tried before Newswire, we were never getting the results that we were "promised". Newswire has been different in the best way possible! Especially, for our brand awareness and SEO.
  • Responsive & Knowledgable Account Manager
  • Provide results
  • Customer service is incredible
If you want media coverage for credibility reasons, lead generation, website traffic, SEO improvement, and overall brand awareness.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We leverage Newswire to support us in generating and distributing timely content on the web. We also leverage their earned media outreach support, and sales lead generation efforts.
  • Content writing support
  • Distribution
  • Lead gen
  • Could leverage more national earned media support
  • Occasional turnover in account leads
  • N/A
Newswire is great for smaller firms with limited marketing departments. Their team can be a great addition to support consistent content development (which can be leveraged well beyond the press release they craft), SEO, and lead generation for sales teams. For larger firms, or those with PR specialists working full time already, the better scenario would be to leverage the platform for distribution and focus on the sales/lead gen side if you can.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Newswire to distribute press releases. It is easy to use, and the pricing is reasonable compared to competitors. It does not have as wide a reach as other distributors but we are still able to get press releases into the networks that are most important to us and at a lower price than others offer.
  • Ease of posting releases
  • Speed of approval
  • Simple UI
  • Could offer wider distribution
If you are looking for an easy-to-use press release distribution service with a low barrier to enter at a reasonable cost, Newswire is a good option. You can target industries and networks fairly simply and the analytics provided are solid. They do not have quite as large a distribution network as some other companies, but generally speaking, you can target who you need to target with Newswire.
June 15, 2022

Fine for the price

Score 7 out of 10
Vetted Review
Verified User
Incentivized
I recommend it to clients for major news releases. It's a known name in the industry. In the last one or two years, I've recommended it several times for announcements including clients and partnerships with the City of Seattle, including others. We use Newswire mainly for awareness amplification and an SEO lift for smaller companies.
  • Distribution
  • Release management
  • SEO bolstering
  • Getting placement with actual journalists.
  • Giving users more control over targeting.
  • Providing industry specific channels and more nuanced recommendations.
Newswire is a good option if you need to build awareness and/or SEO for a newer/smaller name company. You'll usually get re-published by at least content farms, so that helps for inbound links and SERPs. It's less helpful for this if you're already an established company, or your news is so notable that it'll get placements without the service. If you don't have substantial news or know how to write a proper press release, don't expect it to get you published anywhere other than content farms.
May 04, 2022

Newswire Review

LaRita "Jazzy Rita" Shelby | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Newswire for press releases to acquire news and sometimes distribute it to independent clients.
  • Distribute press releases.
  • Present a cross section of news.
  • Provide opps for individual users to use the service.
  • Perhaps track usage.
  • Provide usage reports.
  • Provide links of published articles.
For publishers with a large or small newsroom, it's great to use content from Newswire to add to the organic reporting of the organization. I don't see where Newswire would not be appropriate. It's a great option for writers and publishers.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
When we are looking to do Press release websites I found Newswire Website after comparing it with all other websites found this is the best site in terms of pricing and features and benefits, We purchase the package and published the Press release lot of websites covered almost 200+ and bigger website covered like CNN and Google News, Yahoo News, Etc. I recommend using the Newswire everyone for PR benefits.
  • Costing
  • Coverage of News Websites.
  • Wider Reach and Impressions.
  • Adding more news website it helps to reach more people.
  • Every country should show list of websites cover the news.
  • Costing
There are many websites are there in the industry but Newswire allows to publish larger content and images and links. This is one of the advantages of SEO to get good backlinks from news websites. I recommend to everyone to use the Newswire website & Newswire support many countries if your business is international.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Newswire is an effective self-service tool that we use occasionally to publish press releases. We used to have a PR company but saw little value in the engagement (they were pretty expensive), and now we are able to distribute press releases on an as-needed basis using our existing in-house resources. We found it to be pretty effective and simple to use compared to other tools.
  • User-friendly - we had no previous experience and it was easy
  • Cost-effective - it's like 5% of what we'd pay our PR firm
  • On demand - quick and efficient service that we could rely on when we needed it
  • Having actual journalist connections would be valuable
  • Better control over outreach options could be helpful
  • We use the product when we need to, but we used to get a lot of emails and sales requests that were a bit annoying
Newswire is an excellent solution for anyone who is in a similar situation to ours. If you have a specific need to distribute a press release and are looking for a cost-effective way of doing that, Newswire is a fantastic solution. I would however say that expectations need to be realistic. This is still a highly automated release service, and if your story isn't amazing - no one will pick it up.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
On our first press release, Newswire was used to promote a song released by a new Canadian rock band.
  • Newswire provides respectable metrics for analyzing the impact of press releases.
  • Newswire has a communicative sales team.
  • From what I recall, the press release submission form was idiosyncratic, and at times a bit confusing. I'd have to revisit the submission form to pinpoint exactly how, but I vividly recall some frustration.
  • Newswire could better explain exactly where the press releases are sent. They do provide a list, but more precise detail about recipients would be beneficial.
Given that press releases have been used for a very long time and by a diverse metric, and given that we employed Newswire in an unconventional way, targeting the entertainment industry, which wasn't successful in our case, it's difficult for us to say where Newswire is well suited. Nevertheless, one intuits Newswire is more suited to press releases targeting business and commerce, as opposed to the entertainment industry.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
In the past few years, our organization has pivoted to providing Non-Profit management services to organizations that are not directly part of our network of organizations. We have used Newswire to target our press releases to other organizations that might be in need of our services (e.g. accounting, HR, legal, etc.).
  • Targets Audiences
  • Ease of Use/Short Learning Curve
  • Tracks Reach of Posts
  • Limiting scope of recipients/audience members who are irrelevant to the information
  • Clarity on what each service would be helpful.
Well Suited: situations where information is being targeted to an audience that is broad in scope (e.g. board members of non-profit organizations within a certain demographic area. We have confidence (based on response to the information) that the info is getting to people who normally would not receive the information. Not as well suited: Situations were targeting a very, very narrow group of individuals. This is not likely a fault of Newswire at all but indicates to us that other avenues of information targeting are likely needed (e.g. dedicated marketing campaign to specific audiences for specific purposes).
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